SEO (Search Engine Optimisation)

For the uninitiated, searching for things online might seem like magic.

You type a few words in the search bar, click a button, and voila! the answers to your questions are right at your fingertips,

The answer is search engine optimisation. To start, search engine optimisation (SEO) isn’t magic.

It takes careful strategy.

In this course, you will learn:

• Everything you need to know to get your business and content in front of as many eyes as possible by improving your search rankings and visibility
• The basics, like keyword research and selection
• Moving on to more in-depth topics, such as technical optimisation practices and how to optimise your content.

About the course

• Search Engine Optimisation (SEO) Basics
• SEO Keyword Research and Selection
• 15 Factors That Affect Your SEO Rankings
• Optimising Content for SEO
• Technical Optimisation for SEO
• Check Your Understanding
• Summary