Social Media Marketing – Part One

Recent studies report that billions of people worldwide—actively use social media.

Popular platforms like Facebook, YouTube, Instagram, X (formerly Twitter), Pinterest, and LinkedIn have transformed the way brands interact with their audience.

Understanding the landscape and how to thrive in it is no longer optional for businesses—it’s a necessary part of doing business in the digital age. 

This course is the first in a two-part series:

• Part one, you will review social media marketing terms, tools, and other basics.
• Part two, (Social Media Marketing Part Two), takes you deeper into strategy, engagement, and metrics to measure your success. 

About the course-Part one

• Introduction to Social Media Marketing
• Top Channels and Best Practices for Every Platform
• How to Use Hashtags: A Beginner’s Guide
• Defining Your Audience and Voice
• How to Create a Social Media Strategy
• Summary