A business’s brand is more than a logo and colour scheme.
It’s also the personality, the story, and the way the brand makes people feel.
No wonder, then, that a brand is almost as hard to define as it is to create.
In this course, you will
- Get practical definitions and advice on crafting a brand story, showing your best side,
- Learn how to establish your market position, and telling people exactly who you are and who you are for.Â
About the course
- What Is a Brand and Why Is Branding Important?
- How to Tell a Compelling Brand Story
- Visual Brand Design Essentials
- Developing Your Brand Personality
- A Guide to Brand Positioning and Messaging
- Considerations and Strategy for Rebranding
- Summary
Course Content
Course Includes
- 1 Lesson
- Course Certificate
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