How do you know your campaigns are performing well and can you measure the success of a strategy? How can you be sure your hard work is bringing you closer to your goals?
Marketing is a dynamic field, and analytics can help you get a handle on your strategy.
With analytics, you will have a clearer picture of where you’ve been, how your plans are working, and where you could be moving forward.Â
In this course, you will learn
- Be given a broad overview of what marketing analytics is and how it can benefit your team
- Get tips and tricks for making the most out of your data.Â
About the course
- What Is Marketing Analytics?
- Choosing Marketing Key Performance Indicators
- Measuring the Effectiveness of Marketing Campaigns
- Tips for Interpreting and Analysing Marketing Data
- Using Storytelling to Communicate Data
- Knowledge Check
- Summary
Course Content
Course Includes
- 1 Lesson
- Course Certificate
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