What is Product Marketing

It doesn’t matter how innovative or exciting a product is if no one wants to buy it.

That’s why effective product marketing is essential.

Product marketing shapes a product that will provide value to customers—and then communicates that value to them.

In this course, you will learn;

• More about what product marketing is, why it’s important and how to start developing your product marketing strategy
• To explore the four phases of the product life cycle and how to find product-market fit.

About the course

• What Is Product Marketing—and Why Is It Important?
• Functions of Product Marketing
• 6 Tips for Effective Product Marketing
• Knowledge Check
• What Is the Product Life Cycle?
• Managing the Product Life Cycle
• Knowledge Check
• Finding Product-Market Fit
• Measuring Product-Market Fit
• Knowledge Check
• Summary