Giving a product demonstration sounds relatively straightforward. Right?
Show what the product is & what it does, then explain its key features and benefits. Right?Â
Not exactly.
If you are focusing your product demonstration on the product itself, you are missing the chance to show a potential customer how your solution can meet their needs.
The best product demonstrations suit the prospect, not the product.
In this lesson, you will learn:
- What product demonstrations are
- Why they’re powerful tools for selling
- Best practices for giving a product demonstration that engages prospects—and convinces them to buy.
About the course
- Giving an Effective Product Demonstration
Course Content

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