Sales Fundamentals

Whether you are a seasoned salesperson or brand new to the field, you need to know the basics.

These fundamentals lay the foundation for a successful sales career.

In this course, you will:

• Be given an overview of what a sale is
• Understand how ethics impact the business-customer relationship
• Review communication in sales, typical sales processes, and helpful tools that boost productivity
• By the end of the course, you will have a solid understanding of the basics of sales. 

About the course

• Introduction to Sales
• The Importance of Ethics in Sales
• Basic Sales Communication Skills
• Integrating Your Sales and Marketing Efforts
• An Overview of the Sales Pipeline
• Aligning Sales with the Buyer’s Journey
• Essential Sales Tools
• What Is a CRM System and Why Is It Important in Sales?
• Summary