What makes a customer buy?
Sales would look very different if we based our decisions on price or quality alone.
In reality, our motivations for buying vary widely and understanding a customer’s underlying motivation for buying can make it easier to close the deal.
In this course, you will learn:
- some of the psychological motivations behind why people buy
- how to apply them to increase your salesÂ
About the course
- Understanding Why People Buy
Course Content

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