Course Category: MARKETING

Before the Internet, marketing efforts were conducted at scale, often taking the form of billboards, direct mail, and ads in print media or on radio…

If you have ever searched for a recipe, sought travel tips, or searched for music recommendations, you have probably visited a blog. Blogs are easy…

You have probably heard people say, “Content is king.” Bill Gates made this phrase famous, emphasising the importance of high-quality, engaging content for brand success.…

More than 4 billion people across the globe have an email account and most people check their emails between 10 to 15 times per day,…

Companies place a lot of emphasis on editorial content, especially when it comes to search engine optimisation (SEO), but words are only half the equation.…

Visitors to your online store are already halfway sold. The hard part is getting them through the (virtual) door. A stellar product page closes the…

What is paid advertising and why should businesses consider the investment when there are so many free or inexpensive methods for marketing and advertising? On…

Recent studies report that billions of people worldwide—actively use social media. Popular platforms like Facebook, YouTube, Instagram, X (formerly Twitter), Pinterest, and LinkedIn have transformed…

Learn a New Skill Today ! Who is your target audience, and what do they want? For social media marketers, that’s the burning question. Understanding…

A business’s brand is more than a logo and colour scheme. It’s also the personality, the story, and the way the brand makes people feel.…