Course Category: SALES

In sales, you will have learned the hard way that a sales approach that works well with  one customer may fail with the next, and…

Once a prospective buyer agrees to a sales presentation, you are already halfway there. However, if your presentation falls flat, your hopes of a sale…

What makes a customer buy? Sales would look very different if we based our decisions on price or quality alone. In reality, our motivations for…

Every sale depends on a buyer, but where do you find that buyer?  How do you create interest—not aggravation—once you have found them? The answer…

Whether you are a seasoned salesperson or brand new to the field, you need to know the basics. These fundamentals lay the foundation for a…

How do you create a sales narrative for your customer that differs your offer from your competitors offer? Have you carried out your research to…

As a sales leader, you play a critical role in your company’s growth and financial success. Your salespeople keep the company in business and the…

For salespeople, body language serves two purposes—reading cues from potential buyers and projecting the right message to them. We say as much—if not more—with our…

We often associate sales with charming and persuasive communication, from engaging in lively conversation to pitching and presenting with energy. And it’s true that extroverts…