What are the goals of a Sales Negotiation?

In a negotiation, the buyer and seller come to the table with separate goals.

So, how can these two parties work together to attain their goals?

In this lesson, you will learn:

  • What the goals of each party are in a negotiation
  • The five stages of the negotiation process
  • Some of the most common negotiation tactics buyers use—and how you can counter those moves to close the deal. 

About the course

  • Introduction to Sales Negotiation
  • Essential Techniques for Negotiating a Sale
  • Countering Common Buyer Negotiation Tactics
  • Closing the Sale
  • Transitioning to Customer Success

Course Content

Course Includes

  • 1 Lesson
  • Course Certificate