SEO (Search Engine Optimisation)

For the uninitiated, searching for things online might seem like magic.

You type a few words in the search bar, click a button, and voila! the answers to your questions are right at your fingertips,

but why do certain webpages appear at the top of a results page?

The answer is search engine optimisation. To start, search engine optimisation (SEO) isn’t magic.

It takes careful strategy.

In this course, you will learn:

• Everything you need to know to get your business and content in front of as many eyes as possible by improving your search rankings and visibility
• The basics, like keyword research and selection
• Moving on to more in-depth topics, such as technical optimisation practices and how to optimise your content.

About the course

• Search Engine Optimisation (SEO) Basics
• SEO Keyword Research and Selection
• 15 Factors That Affect Your SEO Rankings
• Optimising Content for SEO
• Technical Optimisation for SEO
• Check Your Understanding
• Summary