Understanding your customer’s needs, problems, and choices in the market helps you reach them with a targeted message that makes it impossible for them to choose any brand but yours.
It’s not magic—it’s customer and market research.
In this course, you will
- Begin by defining useful research sources and types
- Explore how to use research to identify and segment your market—and scoop your competitors’ place in it
- Learn to use your hard-won insights to thrive in the market you’ve chosen.Â
About the course
- The Importance of Customer Research
- Types of Customer Research
- Defining Your Target Market
- Segmenting Your Target Market
- How to Conduct a Competitive Landscape Analysis
- How to Create and Use Buyer Personas
- Mapping Your Customer’s Journey
- Practice What You’ve Learned
- Summary
Course Content
Course Includes
- 1 Lesson
- Course Certificate
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