What is Marketing

What springs to mind when you think of “marketing”?

Marketing is a massive, complicated, multi-part process.

Many of us have a general idea of what fits under the marketing umbrella, but forming a clear understanding of the fundamentals is not easy.

In this course, you will learn

• How to solve that dilemma—beginning with defining what marketing is and what makes something marketable
• Four key marketing elements and how to create a marketing plan
• How to assess where you are and where you want to go, and to identify your marketing audience;
• Actionable takeaways that will help you select marketing tactics and choose analytics to track your results.

About the course

• What Is Marketing?
• What Makes Something Marketable?
• The 4 Key Elements of Marketing
• What Is a Marketing Plan?
• Setting Your Marketing Goals
• Identifying Your Target Audience
• Determining Your Unique Selling Proposition (USP)
• What Are Marketing Tactics?
• Understanding the Marketing Funnel
• Traditional vs. Digital Marketing
• Persuasion vs. Manipulation in Marketing
• Introduction to Marketing Analytics
• Final Quiz
• Key Takeaways