Today, websites are often the first-place customers interact with your brand.
Web users expect a seamless experience finding the information they need to choose a product or service.
If your website doesn’t quickly meet their needs, they’ll look elsewhere.
In this course, you will learn
- How to utilise your website to attract and retain customers
- How to cover essential site components, good design, maximizing conversions, and landing page use and design to get your website in peak condition.
About the course
- Introduction
- Using Your Website as a Marketing Tool
- 7 Characteristics of Good Website Design
- How to Reduce Friction and Increase Website Conversions
- How to Design Great Landing Pages
- Check Your Understanding
- Summary
Course Content

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