Content Marketing Strategy

You have probably heard people say, “Content is king.”

Bill Gates made this phrase famous, emphasising the importance of high-quality, engaging content for brand success.

But why does it matter so much, and how can companies create content that attracts the right audience?

In this course, you will

• Pin point the factors that create a smooth content marketing ecosystem
• Learn how to build a strong, cohesive content marketing strategy.
• Get tips to ensure that your content doesn’t fall flat. 

About the course

• Developing Your Content Strategy
• Creating Content for Your Target Audience
• Creating Content for Every Stage of the Marketing Funnel
• Choosing Your Content Distribution Channels
• Developing Your Voice and Tone
• Tips for Creating Engaging Content
• Business Blogging
• Quiz
• Summary